Local SEO Citations Guide

Audit business name, address and phone consistency across local citations and listings.

Local SEO Citations Guide is a 4-page PDF field guide. Business details, directory consistency and citation cleanup.

• Create a source record: Keep the approved business name, location/service area, phone, URL, hours and categories in one place.

• Prioritize relevant platforms: Major maps, core data providers and trusted industry directories generally matter more than bulk submissions.

• Resolve duplicates carefully: Merge, close or correct old records without creating conflicting live identities.

• Citations are supporting evidence: They reinforce business facts but do not replace strong pages, reviews or customer experience.

Action checklist: Create the canonical business record; Inventory existing profiles; Claim high-value listings; Correct material inconsistencies; Document logins and ownership; Re-audit after moves or rebrands.

Directory quantity is not a ranking guarantee; accuracy and relevance come first.