Local SEO Audit Checklist

Audit local profile data, website pages, citations and reviews, then prioritize fixes.

Local SEO Audit Checklist is a 4-page PDF field guide. Business Profile, website, citation and review audit checks.

• Audit in dependency order: Crawl access and canonicalization come before copy refinements or citation expansion.

• Separate observation from diagnosis: A missing impression is observed; its cause requires evidence from multiple checks.

• Score business-critical routes: Service, location, contact and conversion pages deserve priority over low-value archive URLs.

• Assign every fix: An audit becomes operational only when each issue has an owner, deadline and verification step.

Action checklist: Capture an indexed-page baseline; Review robots, sitemap and canonicals; Match profiles to site facts; Assess service/location usefulness; Test structured data eligibility; Verify calls, forms and analytics.

An audit identifies hypotheses and defects; it cannot guarantee future ranking or traffic.