Google Business Profile Posts Guide

Plan Business Profile posts around useful offers, clear calls to action and accurate details.

Google Business Profile Posts Guide is a 4-page PDF field guide. Post planning, offers, calls to action and publishing checks.

• One post, one job: Choose an update, offer, event or proof point and give it a single clear action.

• Lead with customer value: The first lines should explain what changed, who it helps and any deadline.

• Use truthful creative: Images and copy must reflect the actual business and avoid unsupported urgency or results claims.

• Tag the destination: Use a relevant landing page and campaign parameters where appropriate.

Action checklist: Choose the post type; Write a concrete first sentence; Verify dates, price and conditions; Use an owned or licensed image; Link to the closest matching page; Review clicks and conversions.

Post availability and display can change; Google does not guarantee visibility for each post.