Google Business Profile Optimization Checklist

Review Business Profile categories, services, hours, photos and reviews for accuracy.

Google Business Profile Optimization Checklist is a 4-page PDF field guide. Categories, services, photos, reviews and profile accuracy.

• Eligibility and truth first: Represent the real-world business as Google requires; do not add keywords to the business name.

• Choose the closest category: The primary category should describe the core business, with relevant secondary categories only.

• Complete decision fields: Hours, services, attributes, photos and contact paths reduce uncertainty for prospective customers.

• Maintain the record: Profiles drift as hours, staff, offers and locations change; schedule verification.

Action checklist: Confirm ownership and access; Audit name, address/service area and phone; Review primary and secondary categories; Add current services and hours; Upload representative original photos; Answer reviews and monitor edits.

Follow current Google policies; optimization does not guarantee placement in Search or Maps.