{"title":"Local SEO \u0026 AI Search","description":"\u003cp\u003eScriptMasterLabs PDF field guides covering local SEO and AI search.\u003c\/p\u003e","products":[{"product_id":"generative-engine-optimization-checklist","title":"Generative Engine Optimization Checklist","description":"\u003cp\u003e\u003cb\u003eReview AI search readiness through crawlability, canonical URLs, sources and measured visibility.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eGenerative Engine Optimization Checklist is a 4-page PDF field guide. AI search readiness, crawl checks, sources and visibility measurement.\u003c\/p\u003e\u003cp\u003e• Apply foundational SEO to AI search, AEO and GEO.\u003c\/p\u003e\u003cp\u003e• Check canonical URLs, indexability, headings and internal links.\u003c\/p\u003e\u003cp\u003e• Support visible claims with sources and consistent entity information.\u003c\/p\u003e\u003cp\u003e• Measure actual Search Console performance rather than assumed AI visibility.\u003c\/p\u003e\u003cp\u003eIncludes a quick-reference workflow and primary-source notes.\u003c\/p\u003e\u003cp\u003eEducational information only. Verify current official sources and your own circumstances. No trading return, ranking, citation, traffic or business outcome is guaranteed.\u003c\/p\u003e","brand":"SCRIPTMASTERLABS [Author]","offers":[{"title":"Digital PDF","offer_id":56394570072369,"sku":"SML-SEO-001","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1008\/9385\/1953\/files\/generative-engine-optimization-checklist.jpg?v=1789926128"},{"product_id":"google-local-services-ads-to-performance-max-migration-guide-2026","title":"Google Local Services Ads to Performance Max Migration Guide 2026","description":"\u003cp\u003e\u003cb\u003eReview the guide's Local Services Ads migration workflow, backup checks, budgets and lead routing.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eGoogle Local Services Ads to Performance Max Migration Guide 2026 is a 5-page PDF field guide. Campaign backup, budget review, lead routing and migration checks.\u003c\/p\u003e\u003cp\u003e• Use the pre-migration backup checklist for reports, settings and service areas.\u003c\/p\u003e\u003cp\u003e• Review the guide’s discussion of weekly-to-daily budget changes.\u003c\/p\u003e\u003cp\u003e• Verify lead routing, campaign access and Business Profile details after migration.\u003c\/p\u003e\u003cp\u003e• Keep a before-and-after reporting baseline; confirm current account-specific Google rules.\u003c\/p\u003e\u003cp\u003eIncludes a quick-reference workflow and primary-source notes.\u003c\/p\u003e\u003cp\u003eEducational information only. Verify current official sources and your own circumstances. No trading return, ranking, citation, traffic or business outcome is guaranteed. SCRIPTMASTERLABS is not affiliated with or endorsed by Google.\u003c\/p\u003e","brand":"SCRIPTMASTERLABS [Author]","offers":[{"title":"Digital PDF","offer_id":56394570105137,"sku":"SML-LOCAL-001","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1008\/9385\/1953\/files\/google-lsa-performance-max-migration-guide.jpg?v=1789926124"},{"product_id":"google-business-profile-gemini-guide-2026","title":"Google Business Profile + Gemini Guide 2026","description":"\u003cp\u003e\u003cb\u003eReview Gemini workflows for Business Profile tasks, draft replies and posts, and check work before publishing.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eGoogle Business Profile + Gemini Guide 2026 is a 4-page PDF field guide. Business Profile tasks, review replies, posts and human approval.\u003c\/p\u003e\u003cp\u003e• Review the guide’s Gemini workflows for eligible Google Business Profiles.\u003c\/p\u003e\u003cp\u003e• Draft review replies and posts with human approval.\u003c\/p\u003e\u003cp\u003e• Check profile fields, search terms and comparable performance windows.\u003c\/p\u003e\u003cp\u003e• Keep sensitive customer details and unverified business claims out of replies.\u003c\/p\u003e\u003cp\u003eIncludes a quick-reference workflow and primary-source notes.\u003c\/p\u003e\u003cp\u003eEducational information only. Verify current official sources and your own circumstances. No trading return, ranking, citation, traffic or business outcome is guaranteed. SCRIPTMASTERLABS is not affiliated with or endorsed by Google.\u003c\/p\u003e","brand":"SCRIPTMASTERLABS [Author]","offers":[{"title":"Digital PDF","offer_id":56394570596657,"sku":"SML-LOCAL-002","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1008\/9385\/1953\/files\/google-business-profile-gemini-guide.jpg?v=1789926111"},{"product_id":"google-local-ai-visibility-guide-2026","title":"Google Local AI Visibility Guide 2026","description":"\u003cp\u003e\u003cb\u003eAudit business identity, services, reviews and local pages, then measure calls and lead quality.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eGoogle Local AI Visibility Guide 2026 is a 4-page PDF field guide. Local pages, business evidence, reviews and a 90-minute audit.\u003c\/p\u003e\u003cp\u003e• Audit business identity, service coverage, reviews and local evidence.\u003c\/p\u003e\u003cp\u003e• Check crawlable service pages, canonical URLs and truthful structured data.\u003c\/p\u003e\u003cp\u003e• Use the guide’s 90-minute local page review workflow.\u003c\/p\u003e\u003cp\u003e• Track non-branded queries, calls, bookings and lead quality alongside documented AI checks.\u003c\/p\u003e\u003cp\u003eIncludes a quick-reference workflow and primary-source notes.\u003c\/p\u003e\u003cp\u003eEducational information only. Verify current official sources and your own circumstances. No trading return, ranking, citation, traffic or business outcome is guaranteed. SCRIPTMASTERLABS is not affiliated with or endorsed by Google.\u003c\/p\u003e","brand":"SCRIPTMASTERLABS [Author]","offers":[{"title":"Digital PDF","offer_id":56394571088177,"sku":"SML-LOCAL-003","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1008\/9385\/1953\/files\/local-ai-visibility-guide.jpg?v=1789926131"},{"product_id":"google-maps-visibility-checklist","title":"Google Maps Visibility Checklist","description":"\u003cp\u003e\u003cb\u003eReview Google Maps visibility through relevance, distance, prominence and accurate business details.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eGoogle Maps Visibility Checklist is a 4-page PDF field guide. Relevance, distance, prominence and business-profile checks.\u003c\/p\u003e\u003cp\u003e• Relevance needs specificity: Categories, services and website content should accurately describe what the business does.\u003c\/p\u003e\u003cp\u003e• Distance is contextual: A business cannot optimize away the searcher's location; service coverage must stay truthful.\u003c\/p\u003e\u003cp\u003e• Prominence is earned broadly: Reviews, links, mentions and offline reputation can contribute to how well known a business appears.\u003c\/p\u003e\u003cp\u003e• Conversion readiness matters: Correct hours, good photos and working contact paths turn discovery into action.\u003c\/p\u003e\u003cp\u003eAction checklist: Verify profile status; Audit categories and services; Check pin and contact information; Request reviews without gating; Resolve duplicate profiles; Test calls, directions and booking links.\u003c\/p\u003e\u003cp\u003eLocal results vary by query and location; there is no guaranteed Maps position.\u003c\/p\u003e","brand":"SCRIPTMASTERLABS [Author]","offers":[{"title":"Digital PDF","offer_id":56394586587441,"sku":"SML-LOCAL-010","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1008\/9385\/1953\/files\/google-maps-visibility-checklist.jpg?v=1789926228"},{"product_id":"ai-overviews-for-local-business","title":"AI Overviews for Local Business","description":"\u003cp\u003e\u003cb\u003ePrepare local pages with clear answers and verifiable business evidence, then measure observed visibility.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eAI Overviews for Local Business is a 4-page PDF field guide. Local answers, business evidence and realistic visibility measurement.\u003c\/p\u003e\u003cp\u003e• Publish explicit answers: State services, locations, eligibility, price approach and policies in clear language.\u003c\/p\u003e\u003cp\u003e• Expose evidence: Use visible authorship, dates, firsthand examples and links to authoritative sources where claims need support.\u003c\/p\u003e\u003cp\u003e• Structure for people first: Descriptive headings, concise definitions and useful tables aid readers and machines.\u003c\/p\u003e\u003cp\u003e• Measure without fantasy: Track impressions, referral patterns, citations when observable and downstream actions; inclusion is not guaranteed.\u003c\/p\u003e\u003cp\u003eAction checklist: Identify recurring customer questions; Create a direct answer on the right page; Add source and update dates; Connect organization and local entities; Keep important content server-rendered; Review Search Console query changes.\u003c\/p\u003e\u003cp\u003eNo markup or writing pattern guarantees inclusion in an AI-generated result.\u003c\/p\u003e","brand":"SCRIPTMASTERLABS [Author]","offers":[{"title":"Digital PDF","offer_id":56394587078961,"sku":"SML-LOCAL-011","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1008\/9385\/1953\/files\/ai-overviews-local-business.jpg?v=1789926231"},{"product_id":"local-seo-audit-checklist","title":"Local SEO Audit Checklist","description":"\u003cp\u003e\u003cb\u003eAudit local profile data, website pages, citations and reviews, then prioritize fixes.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eLocal SEO Audit Checklist is a 4-page PDF field guide. Business Profile, website, citation and review audit checks.\u003c\/p\u003e\u003cp\u003e• Audit in dependency order: Crawl access and canonicalization come before copy refinements or citation expansion.\u003c\/p\u003e\u003cp\u003e• Separate observation from diagnosis: A missing impression is observed; its cause requires evidence from multiple checks.\u003c\/p\u003e\u003cp\u003e• Score business-critical routes: Service, location, contact and conversion pages deserve priority over low-value archive URLs.\u003c\/p\u003e\u003cp\u003e• Assign every fix: An audit becomes operational only when each issue has an owner, deadline and verification step.\u003c\/p\u003e\u003cp\u003eAction checklist: Capture an indexed-page baseline; Review robots, sitemap and canonicals; Match profiles to site facts; Assess service\/location usefulness; Test structured data eligibility; Verify calls, forms and analytics.\u003c\/p\u003e\u003cp\u003eAn audit identifies hypotheses and defects; it cannot guarantee future ranking or traffic.\u003c\/p\u003e","brand":"SCRIPTMASTERLABS [Author]","offers":[{"title":"Digital PDF","offer_id":56394587111729,"sku":"SML-LOCAL-013","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1008\/9385\/1953\/files\/local-seo-audit-checklist.jpg?v=1789926239"},{"product_id":"performance-max-for-lead-generation","title":"Performance Max for Lead Generation","description":"\u003cp\u003e\u003cb\u003eReview Performance Max lead goals, conversion tracking, exclusions and lead-quality feedback.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003ePerformance Max for Lead Generation is a 4-page PDF field guide. Conversion goals, lead quality, exclusions and measurement.\u003c\/p\u003e\u003cp\u003e• Conversion definitions steer delivery: If every form submission is valued equally, low-quality actions can dominate optimization.\u003c\/p\u003e\u003cp\u003e• Feed qualified outcomes back: Offline conversion imports can distinguish booked, qualified or revenue-producing leads.\u003c\/p\u003e\u003cp\u003e• Assets need message alignment: Creative, landing page and offer should match the audience and service represented.\u003c\/p\u003e\u003cp\u003e• Controls still matter: Location settings, brand settings, URL behavior, exclusions and account structure require deliberate review.\u003c\/p\u003e\u003cp\u003eAction checklist: Define the qualified-lead event; Validate tracking before launch; Separate materially different services; Review final URL behavior; Connect CRM outcome data; Monitor lead quality with spend.\u003c\/p\u003e\u003cp\u003eAd performance varies; verify current Google Ads controls and do not assume a guaranteed cost per lead.\u003c\/p\u003e","brand":"SCRIPTMASTERLABS [Author]","offers":[{"title":"Digital PDF","offer_id":56394587603249,"sku":"SML-LOCAL-012","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1008\/9385\/1953\/files\/performance-max-lead-generation.jpg?v=1789926235"},{"product_id":"local-seo-checklist","title":"Local SEO Checklist","description":"\u003cp\u003e\u003cb\u003eReview Google Business Profile, local website pages, citations and reviews with a practical local SEO checklist.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eLocal SEO Checklist is a 4-page PDF field guide. Business Profile, local pages, citations and reviews.\u003c\/p\u003e\u003cp\u003e• Access comes first: Indexable pages, coherent canonicals and a current sitemap are prerequisites for discovery.\u003c\/p\u003e\u003cp\u003e• Match service to place: Use real service details, coverage limits and local proof instead of swapping city names in thin pages.\u003c\/p\u003e\u003cp\u003e• Keep identity consistent: Business name, address or service area, phone and hours should agree across owned profiles.\u003c\/p\u003e\u003cp\u003e• Measure qualified action: Track calls, forms, bookings and directions alongside impressions and rankings.\u003c\/p\u003e\u003cp\u003eAction checklist: Test key pages without login; Verify canonical and sitemap URLs; Complete the Business Profile; Create one strong page per real service; Add visible proof and policies; Review Search Console and conversions monthly.\u003c\/p\u003e\u003cp\u003eNo checklist can guarantee ranking, indexing, AI citation or lead volume.\u003c\/p\u003e","brand":"SCRIPTMASTERLABS [Author]","offers":[{"title":"Digital PDF","offer_id":56394606575921,"sku":"SML-LOCAL-004","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1008\/9385\/1953\/files\/local-seo-checklist.jpg?v=1789926340"},{"product_id":"google-business-profile-optimization-checklist","title":"Google Business Profile Optimization Checklist","description":"\u003cp\u003e\u003cb\u003eReview Business Profile categories, services, hours, photos and reviews for accuracy.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eGoogle Business Profile Optimization Checklist is a 4-page PDF field guide. Categories, services, photos, reviews and profile accuracy.\u003c\/p\u003e\u003cp\u003e• Eligibility and truth first: Represent the real-world business as Google requires; do not add keywords to the business name.\u003c\/p\u003e\u003cp\u003e• Choose the closest category: The primary category should describe the core business, with relevant secondary categories only.\u003c\/p\u003e\u003cp\u003e• Complete decision fields: Hours, services, attributes, photos and contact paths reduce uncertainty for prospective customers.\u003c\/p\u003e\u003cp\u003e• Maintain the record: Profiles drift as hours, staff, offers and locations change; schedule verification.\u003c\/p\u003e\u003cp\u003eAction checklist: Confirm ownership and access; Audit name, address\/service area and phone; Review primary and secondary categories; Add current services and hours; Upload representative original photos; Answer reviews and monitor edits.\u003c\/p\u003e\u003cp\u003eFollow current Google policies; optimization does not guarantee placement in Search or Maps.\u003c\/p\u003e","brand":"SCRIPTMASTERLABS [Author]","offers":[{"title":"Digital PDF","offer_id":56394606608689,"sku":"SML-LOCAL-005","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1008\/9385\/1953\/files\/google-business-profile-optimization-checklist.jpg?v=1789926345"},{"product_id":"google-business-profile-posts-guide","title":"Google Business Profile Posts Guide","description":"\u003cp\u003e\u003cb\u003ePlan Business Profile posts around useful offers, clear calls to action and accurate details.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eGoogle Business Profile Posts Guide is a 4-page PDF field guide. Post planning, offers, calls to action and publishing checks.\u003c\/p\u003e\u003cp\u003e• One post, one job: Choose an update, offer, event or proof point and give it a single clear action.\u003c\/p\u003e\u003cp\u003e• Lead with customer value: The first lines should explain what changed, who it helps and any deadline.\u003c\/p\u003e\u003cp\u003e• Use truthful creative: Images and copy must reflect the actual business and avoid unsupported urgency or results claims.\u003c\/p\u003e\u003cp\u003e• Tag the destination: Use a relevant landing page and campaign parameters where appropriate.\u003c\/p\u003e\u003cp\u003eAction checklist: Choose the post type; Write a concrete first sentence; Verify dates, price and conditions; Use an owned or licensed image; Link to the closest matching page; Review clicks and conversions.\u003c\/p\u003e\u003cp\u003ePost availability and display can change; Google does not guarantee visibility for each post.\u003c\/p\u003e","brand":"SCRIPTMASTERLABS [Author]","offers":[{"title":"Digital PDF","offer_id":56394607132977,"sku":"SML-LOCAL-007","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1008\/9385\/1953\/files\/google-business-profile-posts-guide.jpg?v=1789926353"},{"product_id":"how-to-respond-to-google-reviews","title":"How to Respond to Google Reviews","description":"\u003cp\u003e\u003cb\u003ePlan clear replies to positive and negative Google reviews while protecting customer privacy.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eHow to Respond to Google Reviews is a 4-page PDF field guide. Positive and negative review replies, tone and customer privacy.\u003c\/p\u003e\u003cp\u003e• Write for future readers: A response addresses the reviewer and the many prospects who may later read it.\u003c\/p\u003e\u003cp\u003e• Protect private details: Do not confirm sensitive account, health, legal or transaction information in public.\u003c\/p\u003e\u003cp\u003e• Own what is known: Acknowledge the experience, state verifiable facts carefully and move case resolution to a private channel.\u003c\/p\u003e\u003cp\u003e• Escalate by rule: Threats, legal claims, safety issues and regulated matters need an internal owner.\u003c\/p\u003e\u003cp\u003eAction checklist: Set a response-time target; Use the reviewer's name only when appropriate; Thank without admitting unknown facts; Avoid incentives for changing reviews; Offer one clear private contact path; Log issue themes for operations.\u003c\/p\u003e\u003cp\u003eTemplates require judgment; follow privacy, professional and industry-specific obligations.\u003c\/p\u003e","brand":"SCRIPTMASTERLABS [Author]","offers":[{"title":"Digital PDF","offer_id":56394607624497,"sku":"SML-LOCAL-006","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1008\/9385\/1953\/files\/how-to-respond-to-google-reviews.jpg?v=1789926348"},{"product_id":"local-seo-citations-guide","title":"Local SEO Citations Guide","description":"\u003cp\u003e\u003cb\u003eAudit business name, address and phone consistency across local citations and listings.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eLocal SEO Citations Guide is a 4-page PDF field guide. Business details, directory consistency and citation cleanup.\u003c\/p\u003e\u003cp\u003e• Create a source record: Keep the approved business name, location\/service area, phone, URL, hours and categories in one place.\u003c\/p\u003e\u003cp\u003e• Prioritize relevant platforms: Major maps, core data providers and trusted industry directories generally matter more than bulk submissions.\u003c\/p\u003e\u003cp\u003e• Resolve duplicates carefully: Merge, close or correct old records without creating conflicting live identities.\u003c\/p\u003e\u003cp\u003e• Citations are supporting evidence: They reinforce business facts but do not replace strong pages, reviews or customer experience.\u003c\/p\u003e\u003cp\u003eAction checklist: Create the canonical business record; Inventory existing profiles; Claim high-value listings; Correct material inconsistencies; Document logins and ownership; Re-audit after moves or rebrands.\u003c\/p\u003e\u003cp\u003eDirectory quantity is not a ranking guarantee; accuracy and relevance come first.\u003c\/p\u003e","brand":"SCRIPTMASTERLABS [Author]","offers":[{"title":"Digital PDF","offer_id":56394622370097,"sku":"SML-LOCAL-008","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1008\/9385\/1953\/files\/local-seo-citations-guide.jpg?v=1789926407"},{"product_id":"service-area-business-seo-guide","title":"Service Area Business SEO Guide","description":"\u003cp\u003e\u003cb\u003eReview service-area Business Profile eligibility, service coverage and useful local pages.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eService Area Business SEO Guide is a 4-page PDF field guide. Business Profile eligibility, service coverage and local pages.\u003c\/p\u003e\u003cp\u003e• Represent the operating model: A service-area business should follow profile rules about address display and customer visits.\u003c\/p\u003e\u003cp\u003e• Use genuine coverage logic: Define where crews travel, constraints, response windows and services actually available.\u003c\/p\u003e\u003cp\u003e• Build useful area pages: Each page should contain distinct service details, proof and limitations—not just a replaced place name.\u003c\/p\u003e\u003cp\u003e• Prove the work locally: Case examples, licenses, reviews and photos should be truthful and permissioned.\u003c\/p\u003e\u003cp\u003eAction checklist: Confirm profile eligibility; Set the correct service area; Remove invented office locations; Map services to real coverage; Create only useful area pages; Track leads by service and location.\u003c\/p\u003e\u003cp\u003eFollow current Business Profile rules; virtual offices and false locations can create suspension risk.\u003c\/p\u003e","brand":"SCRIPTMASTERLABS [Author]","offers":[{"title":"Digital PDF","offer_id":56394622894385,"sku":"SML-LOCAL-009","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1008\/9385\/1953\/files\/service-area-business-seo-guide.jpg?v=1789926400"}],"url":"https:\/\/shop.scriptmasterlabs.com\/collections\/local-seo-ai-search.oembed","provider":"My Store","version":"1.0","type":"link"}